According to Nielsen, statistics have shown that African Americans are the number one consumers in the United States, spending more than $1 trillion dollars a year on goods and services. A small amount of those funds are used to support Black-owned businesses. In the 2014 State of Black America Report, the article, Facts vs. Fiction: Buying Black As An Economic Strategy, revealed that the black dollar only last six hours in its community before going out into the world. In other communities, Asian, White, and Hispanic, their dollar lasts in their community 7 to 28 days before it goes out into the world. This means that African Americans spend their monies outside of their community with non Black-owned businesses, thus not supporting or empowering their community.
After conducting a questionnaire that concerned African Americans patronizing with black businesses, the results showed that the top three reasons many Blacks have issues with buying black are:
1) Customer Service: Many respondents feel that the owners and or employees are not welcoming or attentive to customers.
2) Availability of Products/Goods: Some respondents feel that the products and or goods that they are seeking are not always offered or available, causing them to shop with that business only once.
3) Prices/Over Charging: Respondents expressed that in some cases the products or goods were overpriced, forcing them to shop elsewhere where they felt the products were affordable.
In order to address these issues and concerns within the African American community, it is important to first confront the root of the problem. The survey below, Supporting Black-Owned Businesses, is designed to ask questions that may help Black business owners understand the consumer’s frustrations and hopefully find ways to fulfill their needs and desires.